Legal Marketing & PR

E-Newsletters Have Many Advantages

By Larry Bodine, Esq.

Electronic newsletters are a must for any marketer's toolbox, according to Lisa G. Meyer, the director of marketing and client relations at the New England law firm Preti Flaherty.

"They offer fast, direct communication with clients, prospects and customers. They are easy to forward, and can have a viral effect. They're interactive and can bring clients/customers directly to your Web site. They also reinforce your brand; a regular schedule of communication keeps your name in front of your audience," she says in her article, "E-marketing an attractive opportunity."

• They are trackable. Some programs allow you to see who is opening the e-mail and clicking through to your Web site. "Our read rates have consistently increased as we have regularly sent e-newsletters containing valuable content," she says.
• They are cost-effective, allowing you to save on direct mailing, printing and production costs.
• They offer fast, direct communication with clients, prospects and customers.
• They are easy to forward, and can have a viral effect.
• They're interactive and can bring clients/customers directly to your Web site.
• They also reinforce your brand; a regular schedule of communication keeps your name in front of your audience.

Check out her list of tips at myMaineToday.

Full post as published by Larry Bodine's LawMarketing Blog on December 19, 2007 (boomark / email).