Legal Marketing & PR

Calloway and Nelson Podcasts Offer Marketing Advice

By Larry Bodine, Esq.

Check out the new collection of podcasts by Sharon D. Nelson and Jim Calloway, which includes Electronic Marketing: Harnessing the Web's Whizbang. It includes the following points about how lawyers can use the internet to market their law practice:

1. Put your marketing plan in writing.
2. On your intake form, ask if the new client visited your website.
3. The old ways of marketing, including newspaper ads and yellow pages ads, are not working as well any more. Everything is online nowadays.
4. Content is still king on websites -- not Flash, graphics and style.
5. Reserve the .com, .net and .org versions of your domain names.
6. A Flash introduction takes up a lot of bandwidth and blocks search engines from indexing your site.
7. 2/3 to 3/4 of clients use Google to find their lawyer.

The Digital Edge is produced by the American Bar Association's Law Practice Management Section, and lists useful resources (including the blog you are reading now), blog hosting resources, blog content management and podcast resources.

Jim Calloway's Oklahoma accent is wonderful to listen to.  He is the Director of the Oklahoma Bar Association Management Assistance Program. Sharon Nelson is the President of Sensei Enterprises, Inc., a computer forensics and legal technology corporation based in Fairfax, VA.  She was chair of ABA Techshow in 2006, a year after Jim.

Full post as published by Larry Bodine's LawMarketing Blog on December 21, 2007 (boomark / email).