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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Webinar on Friday: How a Law Firm Grew its Fees $7.5 million

By Larry Bodine, Esq.

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Jill Weber, law firm marketingLeonard, Street and Deinard realized $7.5 million in fee receipts growth over a two-year period, based on a $150,000 program investment – including coaching fees, outside training fees, events and sales incentives. In a Webinar this Friday, Mike Cummings and I will talk with Jill Weber about how the firm did it -- and how your firm can too.

Click here to signup for this Webinar, January 11, 2008; 1PM - 2PM Eastern.  Click here for more information.

You and your firm can learn the methods to bring in seven figures of new fee revenue, by following the example of Leonard, Street and Deinard, a 200-lawyer firm with offices in Minnesota and Washington, D.C..

Find out how the firm intentionally moved to build its income with its “Fast Forward” program, in which participants achieved an average fee receipts growth rate six times higher than their peer group.  

Learn how the firm made its key decisions:

  • Which lawyers to include in the program, and how many to include.
  • Setting increased revenue goals.
  • The business development activities most likely to generate success.
  • A curriculum focusing on client meetings, follow-up strategies, community involvement, competitive intelligence and business etiquette.
  • Tiered sales incentives tied to performance benchmarks.
  • How to determine the budget and adjust as the program evolved.
  • Hiring outside coaches to assist with business development programs.
  • Measuring success with qualitative and quantitative measures.


Contact Laura Kresich: (773) 966-9273
or email Lkresich@LawMarketing.com 
Sign up online at http://www.pbdi.org/pages/cceventform.asp?EventID=179 

Full post as published by Larry Bodine's LawMarketing Blog on January 09, 2008 (boomark / email).

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