Legal Marketing & PR

Ungaretti Markets with "Mergeritis" Ad

By Larry Bodine, Esq.

The half-page ad looks like a solicitation for plaintiffs in a class-action against a pharmaceutical company. (Click here to see it full-size.) The bright yellow advertisement on page 41 of Chicago Lawyer magazine poses the following:

You may have mergeritis if you suffer from:

• a rash of new conflicts that jeopardize your client relationships
• queasiness about an overnight 20% increase to your billing rate
• numbness from feeling like an employee rather than an entrepreneur
• a sense of detachment from new partners based in distant offices
• aching for a firm that’s a better fit for you and your clients

Nowhere did the clever ad reveal that it was an ad to attract laterals to Chicago's 100-lawyer Ungaretti & Harris. "But it's broader than that," said Director of Marketing Mark C. Karkazis, who joined the firm one year ago. "There's been so much in the press lately about law firm mergers and they question the viability of mid-sized firms. We wanted to make statement in prominent way that our practices are busier than ever."

See the rest of the story on the LawMarketing Portal.

Full post as published by Larry Bodine's LawMarketing Blog on January 14, 2008 (boomark / email).