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75% of journalists use blogs for story ideas : New survey

By Kevin OKeefe

Picked up from Jerry Johnson, head of strategic planning at Brodeur, news of a survey finding that blogs are having a significant impact on journalist's story ideas, angles and insights. Over 75% of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.70% of reporters check a blog list on a regular basis. 21% of reporters spend over an hour per day reading blogs. 57% of reporters read blogs at least two to three times a week. Journalists are also increasingly active participants in the blogosphere. 28% of reporters have their own blogs.16% have their own social networking page.48% say they are ?lurkers? ? reading blogs but rarely commenting. The survey is part of an ongoing research project by Brodeur in conjunction with Marketwire to understand the impact that social media and blogs are having on traditional news delivery...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 14, 2008 (boomark / email).