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International Law

: La protection des marques sur internet

Quels sont les nouveaux enjeux de veille concurrentielle

By simon gobert

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Un article écrit par ELISABETH CONY-EXERTIER, directrice associée de Le Site Marketing et disponible sur le JDN, traite des actions à mettre en oeuvre pour suivre intégralement l’évolution des concurrents sur Internet, notamment : “- accéder à des bases de données qui pigent exhaustivement les campagnes contrôlées des marques (mailings, bannières etc.), - utiliser des crawleurs spécialisés [...]

Full post as published by La protection des marques sur internet on April 13, 2008 (boomark / email).

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