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International Law
: Le petit Musee des Marques (pMdM)Xerox change de logo
By Frédéric Glaize
Xerox adopte un nouveau logo. Le New York Times publie un article assez approfondi sur cette évolution de l'image de l'entreprise :
Xerox Hopes Its New Logo Doesn?t Say ?Copier?
By Claudia H. Deutsch Published: January 7, 2008
- Voir également le communiqué de presse. (via AdLand)
- Voir la vidéo de présentation du nouveau logo (.wmv 30Mo, 4 minutes).
- Ecouter un fichier mp3 de présentation de la nouvelle marque : "Richard Wergan, Xerox?s vice president of global branding and advertising, discusses the company's new logo and the most sweeping changes to the brand in Xerox's history" (1.9Mo 4 minutes).
Full post as published by Le petit Musee des Marques (pMdM) on January 07, 2008 (boomark / email).
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