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: Zohar Efroni’s blogThe ECJ?s Ruling on Google Adwords
By Zohar Efroni
The closely watched battle over the use of trademarks as keywords for purpose of triggering advertisements on Google?s search result pages (AdWords) reached high peak today with the release of the European Court of Justice?s ruling on the French cases. In what appears to be a resounding win for Google, the ECJ managed to avoid some of the critical questions in a decision that, in fact, projects little new light on the multibillion dollars question: Is AdWording that involves marks as keywords legal in Europe? Read more about The ECJ?s Ruling on Google Adwords
Full post as published by Zohar Efroni’s blog on March 23, 2010 (boomark / email).
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