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Legal Marketing & PR

: Real Lawyers : Have Blogs

Compelling reasons for large law firms to consider blogs now

By Kevin OKeefe

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I was copied on an email this afternoon that Kevin McKeown, our VP of Client Development, sent to a large law firm looking to get started with blogs. Our contact at the law firm needed some ammunition to use internally to get the green client. Kevin fired off some impressive 'factoids.' 49% growth in larger law firm blogs in the last 6 months.4 to 5 new law blogs launching each day. Why? Conservatively: The busiest business people (potential large law clients) read blogs via RSS. 21% of senior executives read business-related blogs at least once a week. 96% of Fortune 1000 senior executives are familiar with blogs. 30% of executives have a thorough understanding of the term "blog" and its impact. Blogs are being cited by mass media daily (see WSJ, Business Week, Forbes, NYT, trade journals, etc...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 04, 2008 (boomark / email).

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