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: Conglomerate

The Citi/Travelers Merger: 10 years Later

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

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I am at the point in my Business Associations class where we are discussing the landmark acquisition cases--Unocal, Revlon, Paramount/Time, etc.  Although it did not come up in class, I was tempted to note how not too much later Time-Warner would engage in what is one of the most value-destructive mergers ever--AOL Time-Warner.  A couple of years ago Steve Case, AOL's co-founder, essentially apologized for the merger : "Yes, I'm sorry I did it." 

Today I read another mea culpa over another merger--the merger of one of my former employers, Citibank, with Travelers.  I had left Citi's trading desk for law school a few months before the deal was announced, so I fortunately missed the apparently ugly attempt to combine Salomon's trading floor with Citi's (ex-Salomon/now Citigroup traders were rumored to be still answering their phones by saying "Solly" instead of "Citi" some months after the merger).

So what is the verdict on the Citigroup merger?  John Reed, Citi's CEO and (with Travelers' Sandy Weill) the driver of the deal, says in an interview that "the specific merger transaction clearly has to be seen to have been a mistake.  The stockholders have not benefited, the employees certainly have not benefited and I don?t think the customers have benefited because our franchises are weaker than they have been."  Reed attributed the failures to "a general weakening of the management fabric . . .. The core of what was happening was a lack of supervision and structure at the managerial level."  Sandy Weill, commenting on Reed's remarks, was quick to point out that any weakening occurred after his watch--in other words, while Chuck Prince led Citigroup.

Vikram Pandit, Citi's new CEO, has a difficult job ahead.  Citi's organizational problems would be daunting enough; however, they are now overshadowed by the larger debt crisis.  Reed and others think that Pandit should sell off some of the businesses, thereby producing needed liquidity and creating a more manageable organization.  We've been reminded for a couple of weeks now the crucial role that confidence plays in financial stocks (and now the SEC is investigating alleged efforts to bring Bear down through false rumors).  Perhaps, as has been speculated, Citi will need to restructure to restore the market's trust.

Full post as published by Conglomerate on April 04, 2008 (boomark / email).

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