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: Real Lawyers : Have Blogs

ABA Survey shows blogs a leading form of client development

By Kevin O'Keefe

The number one way that people find a lawyer per a survey conducted by the American Bar Association (ABA) Standing Committee on the Delivery of Legal Services should come as absolutely no surprise. "People with personal legal matters are far more likely to turn to trusted sources instead of impersonal sources to find a lawyer..." 'Trusted sources' include friends, co-employees, business associates, relatives, and so on. How do you, as a lawyer, get referrals through other people's 'trusted sources?' Through relationships with others and word of mouth. Rather than looking at blogs and social media as something new, look at blogs and social media as accelerators of relationships and your word of mouth reputation. Lawyers using blogs and social media effectively are getting work via 'trusted sources...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 23, 2011 (boomark / email).