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We rely on the people we trust in choosing a lawyer : Not search

By Kevin O'Keefe

"When we make truly life-changing decisions, we don't use search; we rely on the people we trust." That from Deep Nishar, LinkedIn's Senior VP of Products and User Experience, in a Los Angeles Times story by Jessica Guynn on LinkedIn's launch of its social news service, LinkedIn Today. LinkedIn Today allows LinkedIn users to see articles, blog posts, and Tweets that are being shared by their connections and by people in their industries. In other words, from people they're apt to trust. What's the value in this? As people, especially as legal professionals, we rely on people we trust for information. No question, search, via Google, has been a God send. It's changed where and how we look for information like nothing before it. But as social media evolves -- as people learn to follow people they trust and more people share information via social media -- we're going to go with people we trust over search...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 21, 2011 (boomark / email).