Intellectual Property Law

Story of a Slogan: IMPORTED FROM DETROIT

By Marty Schwimmer

This Chrysler Super Bowl commercial introduced the tagline 'Imported from Detroit.' Defendant immediately started selling t-shirts with the slogan. The complaint is a good read as it tells the stirring story of the commercial. Personally, I like the "This is the Motor City. This is what we do" slogan better. It conveys confidence and competence (as opposed to 'Imported From Detroit', which either tacitly admits that imported cars are better, or subtly criticizes the customer for believing that).

Complaint Chrysler Imported From Detroit

Full post as published by Trademark Blog on March 16, 2011 (boomark / email).