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Companies that blog generate 55% more traffic to their website

By Kevin O'Keefe

Companies that blog generate 55% more traffic to their websites than those companies that do not blog. This per an ebook on 'Optimizing Relationships With Social Media' I just downloaded from HubSpot. Blogging allows you to talk about topics that are more appealing to people and allows you to make more interesting correlations. You can use long tailed keywords, you can attract more inbound links and you can use the comments section to generate conversations. Your blog helps you become more interesting on social media as well. Take the content that you create on your blog and you share it on Facebook, on Twitter and other networks. Hubspot's study was admittedly focused on small businesses. But the same logic applies to large businesses -- as well as law firms, both large and small...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 06, 2011 (boomark / email).