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Legal Marketing & PR

: Real Lawyers : Have Blogs

What's the role of PR in promoting your law blog to traditional media?

By Kevin O'Keefe

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ALM CEO, Bill Pollak, added a comment this morning to our discussion on the curating of legal social media. Bill pointed to the role of law firm PR in the social media world. For journalists to quote your niche blog and curate content that you post, they have to know about it. Good PR professionals will need to know which journalists are on the related beat, and help them to follow and find your blog post amidst the thousands of others out there. This is more than just sending out a press release when the blog is launched -- it is finding more frequent ways to flag your content and ensure that your voice is added to the conversation when appropriate. Interesting what he was saying as I was asked again yesterday by a large law firm what role their PR professionals should have in getting word out on their blog...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 24, 2011 (boomark / email).

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