Solo Practice

Hat tip to Paramjit Mahli over at Profiting With Public Relations for this important reminder about the great PR value of a Letter to the Editor that costs you nothing but can reap great rewards:

How many times have you read a newspaper article about a topic  that is your area of interest and legal expertise ?and felt disheartened and disappointed that you were not the person who was being quoted? How could you be quoted, the reporter doesn't know who you are and what you do.

Here?s what you do:

Write a letter to the editor referencing the article and the date it was published. 
In the body of the letter, you have several options you can:

(1) Present a different view point.

(2) Agree with original letter writer's viewpoint and expand on the issue (no longer than a few paragraphs).

(3) Showcase your expertise by introducing  a little-known fact or issue related to the subject of interest to the public.

It is important to note that letters to the editor are published in the editorial section ? a respected section of the newspaper. Simply put, by being included in the Op Ed pages, your letter?are accorded a great measure of credibility and credability.

Finally, don't forget it is critical to write these letters, concisely and succinctly. You have only a couple of short paragraphs to convey your opinions and thoughts.

So, start writing!