Practice Management

Clients and Customers: "After they've seen Paris".

By Dan Hull

In the words of the old song, "How ya' gonna keep 'em down on the farm, after they've see Paree?" How do you satisfy them with Paris--once they've see Paris? How do you satisfy a client with "great", once you've already delivered it? You must get better to avoid falling behind.

--Harry Beckwith, The Invisible Touch (Warner Books 2000)

Full post as published by What About Clients? on July 17, 2009 (boomark / email).