Politics

Lorillard Buys "MentholKillsMinorities.com"

By Anne Landman

Lorillard, Inc., manufacturer of the country's best-selling menthol cigarette, Newport, is working  behind the scenes to keep the U.S. Food and Drug Administration (FDA) from banning menthol as a cigarette flavorant. Adopting a PR tactic other embattled companies like Bank of America and Altria have used, Lorillard is scooping up a host of menthol-bashing domain names to keep them out of the hands of critics, including MentholKills.com, KillerMenthol.com, MentholKillsMinorities.com and MentholAddictsYouth.com. Menthol acts as a mild local anesthetic in the throat, which critics say masks the harsh taste of cigarettes and makes them more appealing to younger users. Studies show that menthol cigarettes are disproportionately popular among African Americans, a group that also has a higher rate of smoking-related disease than the general population. An FDA advisory panel is scheduled to decide in March whether to
recommend ditching menthol in cigarettes across the board, including
Lorillard's flagship brand. Congress passed legislation in 2009 giving FDA more power to regulate tobacco, including artificial flavorants.

Full post as published by PR Watch on January 05, 2011 (boomark / email).