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Back on February 17, 2010, I posted an article on the DDIP blog (link HERE) providing details as to the Federal trademark applications filed by Nicole Polizzi (SNOOKI), Naughty Limited (THE SITUATION), and Paul Delvecchio, Jr. (DJ PAULY D), all of "Jersey Shore" fame, noting that as of that date, no trademark application filed by Jenni Farley ("Jwoww") was publicly available for inspection. Well, that has since changed. As reported by TMZ (link HERE), Farley has filed to protect her own namesake, namely U.S. Trademark Application Serial No. 77/938448 (link HERE) for JWOWW in connection with "[e]ntertainment services in the nature of an n-going reality based television program." Oddly enough, her filing is the only one out of the Jersey Shore filers to seek protection in connection with reality TV. The race is on as to who will obtain allowance first.

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