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Obvious?

By Lawrence B. Ebert, Esq.

The following is from a thread concerning possible patent litigation by Apple against iPhone competitors:

Here's a relevant quote from that seminal book on Interaction Design, Alan Cooper's The Inmates are Running the Asylum:

"If, as a designer, you do something really, fundamentally, blockbuster correct, everybody looks at it and says, 'Of course! What other way would there be?' This is true even if the client has been staring, empty-handed and idea-free, at the problem for months or even years without a clue about solving it.... Most really breakthrough conceptual advances are opaque in foresight and transparent in hindsight. It is incredibly hard to see breakthroughs in design. You can be trained and prepared, spend hours studying the problem, and still not see the answer. Then someone else comes along and points out a key insight, and the vision clicks into place with the natural obviousness of the wheel. If you shout the solution from the rooftops, others will say, 'Of course the wheel is round! What other shape could it possibly be?' This makes it frustratingly hard to show off good design work."

**At the top-->

During the earnings conference call [21 Jan 09], [Apple] hinted at possible legal action against Palm were the Pre to infringe on iPhone patents.

Full post as published by IPBiz on January 25, 2009 (boomark / email).