Miscellaneous

Toothpaste

By jeremyblachman

I just bought toothpaste -- there was a version of Crest on sale, and I'm a little confused by it.  It's called Crest Pro-Health Night.  I don't know what could possibly make a toothpaste specially formulated for the nighttime, as opposed to the daytime.  And, in fact, the side of the box says, "Effective day or night, Crest Pro-Health Night is formulated with a unique nighttime flavor."  It's a relief that it's effective day or night, since I wouldn't want to have to buy two different toothpastes depending on the time of day I'm brushing.  But what exactly is the flavor of nighttime?  As far as I can tell, it's mint.  And in fact the name of the flavor, on the box, is "Clean Night Mint."  Again, I don't really know what the flavor of nighttime is.  Why does this product exist?  I understand why there's Tylenol Cold day and night -- one makes you sleepy, one does not.  But will this toothpaste make me sleepy?  I hope it won't.  I don't really understand the marketing reasons behind this product.  And maybe no one did, and that's why it was on sale.

Coming soon: Charmin Morning.  For those morning kinds of, well, you know.

Full post as published by Jeremy Blachman's Brand New Weblog on June 17, 2008 (boomark / email).