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Miscellaneous

: The Pullins Report

Free White Paper - 5 Reasons Why Print Is Still Relevant

By The Pullins Group LLC

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From my email inbox:

As media continues to go digital, is the traditional Public Relations (PR) approach of pitching your story to print publications losing its relevance?

Despite what we may be hearing, the answer is 'no.' According to Pew Research Center, only 9% of Americans get news through digital technology without also using traditional sources.

As such, both print and digital channels earn their place in your Public Relations efforts, as robust, powerful - and above all else - complimentary, partners.

In the latest white paper from NewsUSA, 5 Reasons Print Is Still Relevant, we offer you five reasons to integrate digital and traditional PR, including:

   ? Stories that secure print authority grow legs online
   ? Americans' insatiable need for news from multiple channels
   ? Digital or print alone secure only a portion of maximum story reach

Discover the value of integrated PR by reading, 5 Reasons Print Is Still Relevant, from NewsUSA.

Full post as published by The Pullins Report on December 16, 2010 (boomark / email).