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Media & Entertainment Law
: Sports BizImpact of the Recession Cont'd - GM
In a move that should have surprised no one, Buick and Tiger Woods announced today that they are terminating their longtime endorsement agreement one year early. The agreement was scheduled to expire on December 31, 2009 but will now terminate, by "mutual agreement" this December 31. GM is looking to cut costs anywhere it can and Tiger no doubt did not come cheap. The termination of this deal leaves Tiger free to negotiate a new car endorsement deal with a an automaker more befitting his status, such as BMW or Mercedes. Buick never really made sense to me for Tiger anyway, other than its longtime arrangement with the PGA. It just didn't really fit with Tiger's image, and now, that GM is broke, Tiger really doesn't need to be associated with it.
Full post as published by Sports Biz on November 24, 2008 (boomark / email).
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