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Media & Entertainment Law

: Sports Biz

Carolina Again Most Valuable College BBall Program

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Winning the national championship sure does have its advantages.  In UNC's case, it resulted in the single most profitable basketball season ever recorded by a NCAA program, knocking the Louisville Cardinals off their traditional perch.  The Heels recorded a profit of $17.7 million leading Forbes to value the program at $29 million for first place in its annual rankings, same place it held last year.  It was followed by Kentucky and then Louisville, just as in last year's ranking.  Kansas jumped one spot to fourth and surprisingly, Illinois climbed into fifth.  Duke, surprisingly fell out of the top ten, falling to eleventh.  Louisville should retake its spot as the most profitable program next year as it opens a new $262 million riverfront arena.

Full post as published by Sports Biz on March 20, 2010 (boomark / email).

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