Legal Writing

Type & Image — Some Samples

This is part of a series titled Type & Image.

______
Some firms truly realize how important it is to look sharp — especially when the goal is to charge clients $600 per hour.

When it comes to setting type on a real image, Luce Forward is one of them.

Here’s just one example. It’s from the firm’s home page:

That’s pretty well set.

It would be nice to have more contrast between the type and the sky in the bottom line, but there are only four words in that line.

That’s considerably better than what’s at the home page of Nutter McClennen & Fish LLP:

______
Luce Forward presents itself better than Nutter. It seems more professional and classier than Nutter, and that’s the first impression one gets.

If Luce is worth $600 per hour, then Nutter’s worth $225 ? just by the looks of it, that is.

Full post as published by Set in Style on March 22, 2010 (boomark / email).