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Legal Writing

: Set in Style

Type & Copy ? Giving Readers What They Want

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Read the following three paragraphs, and then I’ll ask you a question.

Innovation is what drives our people.  In our world, innovation begins with listening.  We listen acutely to our clients? aspirations.  We value the opportunity to work with amazing clients in an atmosphere that encourages the kind of creativity that is only achievable when lawyers from diverse backgrounds approach their work with intellectual curiosity and enthusiasm.  Although diverse, in certain respects we think as one.

Ask our lawyers what keeps them engaged and excited.  They say it is the excitement of tackling our clients? complex problems and the satisfaction of finding practical and efficient solutions.  And we all agree that just because our work is important, it doesn?t mean that it can?t also be fun.

We also know there is no substitute for experience and context.  It?s no coincidence that, year in and year out, so many of our lawyers are recognized by our clients, their peers and third party rankings as among the leaders in the fields in which they choose to practice.  Meet our colleagues.

Here’s the question: would you prefer the copy be set like this?

Innovation is what drives our people. In our world, innovation begins with listening. We listen acutely to our clients? aspirations. We value the opportunity to work with amazing clients in an atmosphere that encourages the kind of creativity that is only achievable when lawyers from diverse backgrounds approach their work with intellectual curiosity and enthusiasm. Although diverse, in certain respects we think as one.

Ask our lawyers what keeps them engaged and excited. They say it is the excitement of tackling our clients? complex problems and the satisfaction of finding practical and efficient solutions. And we all agree that just because our work is important, it doesn?t mean that it can?t also be fun.

We also know there is no substitute for experience and context. It?s no coincidence that, year in and year out, so many of our lawyers are recognized by our clients, their peers and third party rankings as among the leaders in the fields in which they choose to practice. Meet our colleagues.

I’ll bet you would.

Here’s an experiment: zoom out of this page (by pressing CTRL ?).

Zoom out several times, and you can see how the copy looks on devices with smaller displays.

Which block of copy would you rather read ? the top block (set in Arial bold), or the bottom block (set in Verdana regular)?

If you want people with iPhones and Blackberries and such to visit your site and be pleased with the experience, make sure they can read your copy without strain.

And if you’re not a designer, but you need one, get one.

Full post as published by Set in Style on April 06, 2010 (boomark / email).

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