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: Building Rapport

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How to Write for a Global Audience

If you're advertising or writing about a carbonated beverage, what do you call it? Soda? Pop? Fizzy drink? Mineral? All of these terms are "correct" depending on where your readers are. Today, there is a greater chance of your work being read by someone on a different continent, especially if you write online. It's predicted that by 2011, there will be 1.5 billion people with Internet access, with most new users coming from Brazil, Russia, India and China.^[1] Here's how to tailor your writing to the emerging global audience...

?People? or ?service users? April 1

Writing Tip: K.I.S.S.

Plain English? A Study of Plain English Vocabulary and International Audiences.By THRUSH, EMILY A., Technical Communication

Effective Communications: Learning From Orwell

A continuing theme on the blog: Let me do that for you ...A good Virtual Assistant will help you translate all your written communications into plain language so that every single time you make contact with a customer, prospect, employee or colleague you?ll make a big, positive impact instead of creating confusion and irritation.

Full post as published by Building Rapport on May 09, 2009 (boomark / email).