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Getting books to move

Lots of interesting stuff this week (at least to me).

I was thrilled to see this graphic.

(Check out Colourphon)

Have you ever done colour-blocked displays of books? Did you know this can increase circulation? I'm not talking about books dispoayed by btopic, but just based on the colour of the cover!

Here's some headers (Be imaginative with a colour printer):

Better Read than Red

Extreme Reading in Black and Blue

Orange You Glad We Have Some Great Stuff To Read

Think In The Pink

Mellow Yellow Reading

Black and White and Read All Over

Brown Books to Borrow

Reduce. Re-Use, Recycle - Borrow a Green Book for Earth Day

Books for Ransom (Make the sign out of letters cut from the newspaper)

Green Books and Ham (Displayed with ith a stuffed pig)

Also, did you see this? Borders Bookostores did some research and in-store tests. It has found a simple way to boost sales. According to the Wall Street Journal the retailer is displaying three times as many books "face out." Shelf Awareness notes that " ... The new approach has led to sales increases 'in the double digits' and has led to the removal of 5%-10% of the average store's titles -- many of which sell only one copy a year in each store." "The change will be apparent in most Borders stores within six weeks and be most noticeable in categories like children's, food, cooking, travel, art and photography but less so in fiction."

Interesting. I wonder how much of our collection is face-out and how much more we can do to increase circ. I know lots of libraries are doing a lot of interesting stuff. These tactics are cheap and cheerful.

I was inspired by a presentation yesterday by Joan Bernstein and Kathy Schalk-Greene about great techniques for libraries to increase circulation. Learn more at their website TRADING SPACES
REINVENTING THE LIBRARY ENVIRONMENT

Stephen

Full post as published by Stephen's Lighthouse on March 13, 2008 (boomark / email).