Legal Research

"Yahoo Clues Shows Demographics behind Searches"

This post was written by Tara Calisham: "In a move that makes Google Trends look like a sick chicken, Yahoo has announced Yahoo Clues, a tool that allows you to see the demographics behind Yahoo Searches, from gender to age group to location to income. (Yahoo explicity states the income information is used by matching zip code data to information from the Census Bureau; I suppose the age and gender information is gathered from logged-in users. You can try Clues at http://clues.yahoo.com/.

This is not a Web search tool per se, it's more a tool to see how other people do Web searching. Looking at how other people phrase queries and develop searches will help you increase the flexibility of your brain and your search queries, so this is a good thing. (Though on the other hand not entirely comfortable sometimes, as you'll see shortly.)..."

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Source: Research Buzz, 17 November 2010. © 2006-2010 ResearchBuzz, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on November 17, 2010 (boomark / email).