Legal Research

Watch BING

I've set Google as the default on one laptop, Bing as the default on another and Yahoo! is the default on another. This sort of forces me to keep an eye on all of the majors and try them out regularly.

The rumour mill is heating up again about some sort of alliance between Microsoft and Yahoo! again. That other shoe is taking so long to drop.

Anyway, I thought it was worth noting the following:

1. As reorted in Search Engine Land, In Bing's first month online J.P. Morgan report (available to the company?s clients at mm.jpmorgan.com) did a survey of 763 U.S. adults and their search behavior during June 2009. While Bing got a lot of buzz for page previews that appear to the right of some results and topical highligts and suggestions, searchers seemed most impressed with ts relevance. Check out the posting and graph.

2. Search Engine Journal is reprtng that Bing "is now the 13th most visited site on the web. Bing was able to register 49.57 million unique visits during its first month. Interestingly, Bing?s unique visitors is even more than that of Digg with 38.96 million, Twitter with 23 million and CNN with 28.54 million. These data represents U.S. traffic only. Bing?s unique U.S. traffic is almost 30 million less than that of Live.com, where most of Microsoft?s web products are still residing including Hotmail."

If any alliance comes about in a MicroHoo kind of way, the Goog better be watching over its shoulder. Facebook and Twitter are aiming at them too. And if MS chooses to move some defaults over to Bing . . .

I remember when people said that Netscape was too dominant to be overtaken by snail-like MS's browser which is now being overtaken by Firefox and everyone's trying to figure out mobile search after Michael Jackson and the celebrity death searches almost brought them all down.

Plus ca change, plus c'est la meme chose. (Sorry, can't find the diacritics in Movable Type!)

Stephen

Full post as published by Stephen's Lighthouse on July 21, 2009 (boomark / email).