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Study Shows Bing Is More Accurate Than Google, And It?s Gaining Share

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Study Shows Bing Is More Accurate Than Google, And It’s Gaining Share (MSFT, GOOG)

“The latest results from market researcher Experian Hitwise show not only that Bing grew at Google’s expense in January. They also show that Bing is delivering more accurate results.

In the U.S., Bing now powers more than 27% of search results, up from 25% in December. That’s despite a slight decline in traffic to Yahoo’s search site, which has been powered by Bing since December. In other words, the growth at Bing is coming from Microsoft’s own search site. Google’s share dropped a little more than a point, from nearly 70% to just under 69%. ComScore also shows Bing gaining fast at Google’s expense.”

“35% of search queries at Google deliver results that are SO BAD that users don’t bother to click a single one of them”

“A bigger problem for Google: Experian found that 81% of search queries at Bing ended up with a user clicking a result. Only 65% of Google searches ended with a click.”

Read more.

What search engine is your default search engine?
Do you have both the Bing and Google toolbars installed on your browser(s)?
When someone asks a question at your reference desk and has already searched Google, do you search Google again first or try Bing initially to show that you know other tools for consumer search?
How many of your users use Yahoo! as a habit and aren’t aware that it’s powered by Bing?
How much of consumer search behaviour is powered by habit instead of choice?
Are you seeing Bing as a viable alternative to Google’s deteriorating search results?
What other ‘real’ consumer search choices are you using?

Stephen

Full post as published by Stephen's Lighthouse on February 11, 2011 (boomark / email).