Legal Research

"The Sobe Study"

This post was written by Mark Bennett:  

"The researchers supplied people with Sobe Adrenaline Rush, an "energy" drink that was supposed to make them feel more alert and energetic. (The drink contained a potent brew of sugar and caffeine which, the bottle promised, would impart "superior functionality"). Some participants paid full price for the drinks, while others were offered a discount. The participants were then asked to solve a series of word puzzles. To Shiv's surprise, the people who paid discounted prices consistently solved about thirty percent fewer puzzles than the people who paid full price for the drinks. The subjects were convinced that the stuff on sale was much less potent, even though all the drinks were identical.

(Why Do We Love Our Dentists? Wired Science.)

Matthew Homann (the [non]billable hour) brings us news of the study, and comments:

What does this mean for lawyers?..." 

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Source: Defending People, 22 October 2010. © 2010 Defending People, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on November 01, 2010 (boomark / email).