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: Stephen's LighthouseThe New Marketing Mix
David Armano at the Logic + Emotion blog has done it again. He always creates the best visuals that explain complex topics.
As we evolve our way through making changes in balancing our traditional marketing mix with the digital and social marketing tools that are emerging as so important to our relationship with our communities.
Have you reviewed your marketing mix for your library lately? Is it flexible enough to adapt to coming changes in SEO, Yahoo!, Facebook, e-mail, Twitter, and whatever?
Stephen
Full post as published by Stephen's Lighthouse on June 02, 2009 (boomark / email).
Vytorin Marketing
alleged false claims in marketing campaign.
Forest Laboratories Potentially Illegal Marketing
Forest Laboratories Potentially Illegal Marketing
Coke
Sued Over Marketing of "VitaminWater"
NOS Communications
settles class action lawsuit regarding deceptive marketing practices
Tyson Foods
accused of deceptively marketing its chicken as "raised without antibiotics"
Marketing Spam
Member Source Media pays $200,000 civil penalty for deceptive online advertising.

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