Legal Research

"Myrland: Lawyers are All Over Social Media"

This post was written by Larry Bodine: "Social media marketing maven Nancy Myrland presented at the LMA Midwest Regional Conference in Minneapolis, and shared a few numbers with the audience. 

Here are a few that might be interesting.  Note: GALMZ is short for data from the Greentarget, American Lawyer & Zeughauser Study.

--Another Note: During the presentation yesterday, when she took an informal poll of users of different Social Media, when asked which firms had Facebook Pages, half the room raised their hands.

• JD Supra: On LinkedIn, 800K have law or legal in their profile.
• Hubbard One: On LinkedIn, 3% are lawyers = 2,250,000
• 53% of in-house counsel expect their consumption of industry news & information via new media will increase in the next 6-12 months. (GALMZ)
• For professional use, in-house counsel use LinkedIn, Blogs and Wikipedia. (GALMZ)
• An increasing number of in-house counsel want info on their PDAs and Smart Phones. (GALMZ)
• For personal use, in-house counsel like Facebook, Wikipedia, YouTube. (GALMZ)
• 43% of in-house counsel cited blogs are their leading source for news. (GALMZ)..."

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Source: Law Marketing Blog, 19 October 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on October 20, 2010 (boomark / email).