Legal Research

"Make Marketing a Habit"

This post was written by Allison Shields: "Running a business (and make no mistake, a law practice is a business) is a marathon, rather than a sprint. That is especially true when it comes to marketing. I see many lawyers who make the mistake of giving up too easily because they don't see immediate results from their efforts.

Marketing is about building relationships. In the same way that you can't expect to have immediate results when you enter the dating pool, you can't expect to have immediate results with marketing. It takes time to get known within the community where your target market 'hangs out' and to build trust with potential clients and referral sources.

Your marketing efforts are an investment in the future of your firm and your career, and the more consistently you invest, the better your return will be. That means that you have to make marketing a habit. It needs to be part of your daily or weekly routine..."

Continue reading this important and interesting post by clicking on the author's name.

Source: Slaw.ca, 25 May 2010. Reproduced with permission of Simon Fodden, founder of Slaw.

Full post as published by Stark County Law Library Blawg on May 28, 2010 (boomark / email).