Legal Research

"Marketing 101: Lessons from Sarah Palin"

This post was written by Cordell Parvin: "In this post I will focus on Sarah Palin. As David Carr points out in his New York Times article: How Sarah Palin Became a Brand, when she first appeared on Bill O'Reilly's show over one million additional viewers watched. When she was a guest on Oprah, the ratings were the highest in two years.

Carr says: 

Ms. Palin didn't go on the show to run for president as much as to become the next Oprah. And it seems to be working.

[Video clip included in blog post]

Carr is not the only one who sees this. In a lengthy New York magazine article The Revolution Will Be Commercialized, writer Gabriel Sherman says:

During the campaign, people said she could be another Oprah, but now, in many ways, she's bigger than Oprah, an empath for people who feel, rightly or wrongly, that America has forgotten them. 

What can you learn about branding and marketing yourself from Sarah Palin?  Here is my take:..."

Continue reading this interesting post, watch the video clip and reach the active links by clicking on the author's name.

Full post as published by Stark County Law Library Blawg on July 09, 2010 (boomark / email).