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Does Lexis Library spell the end of Butterworths?

In an interesting move Lexis Nexis(LN) have renamed the Lexis Nexis Butterworth's Global Platform Lexis Library. The rebranding hasn't gone un-noticed by the legal community, but what does it really mean?

Many people will say it's simply a case of LN rebranding their premier product so that the title actually means something. It also brings what was Lexis Nexis Butterworths more into line with the other Legal Intelligence products (Lexis Applications, Lexis PSL and Lexis Learning). These are now referred to as "modular products" which presumably means you can pick and choose from the products available.

The big question is what does this mean for Butterworths, has this brand died a death? will it live on but in print only? It will be interesting to see what happens to the Butterworths brand now it has been dropped from such a well used legal product.

Full post as published by The BIALL Blog on April 22, 2009 (boomark / email).