Legal Research

"Law Firm Marketing: 12 Reasons You Should Be Blogging"

This post was written by Cordell Parvin: "A year ago I posted a blog Top 10 Reasons You Should NOT Be Blogging. I wrote it simply to point out that blogging is not for everyone. Yet, there are reasons more of you should be blogging.

Here is why you should be blogging:

1. You will become more visible to your target market. A firm for whom I am working was not on the first ten pages of a Google search for a niche they specialized in until they started blogging. Now the firm's blog is the second listing on the first page.
2. You will be able to listen and engage your target market: You will listen for topics and listen for what your clients want to read.
3. You will create more "weak tie" contacts. Your will have a wider variety of readers than those you send email blast alerts to..."

Continue reading this interesting post by clicking on the author's name.

Source: Law Consulting Blog, 13 September 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on September 14, 2010 (boomark / email).