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Harvard B School Research on Twitter

The Top 3 Things People Do On Social Networks

According to research by Harvard Business School's Mikolaj Jan Piskorski, people spend 70% of their time on social networks looking at profiles and photos.

Understanding Users of Social Networks
HBS - Working Knowledge: A first look at faculty research

The Truth About How People Use Twitter

"- Women account for 55% of all accounts (in contrast to other social networks, which are male-dominated)
- Tweets from men are more widely read.
- Men and women tweet at about the same rate, which is to say hardly at all.
- Just 10% of users account for 90% of all tweets
- 75% of users hardly ever tweet at all.
- The median number of tweets is one (1)"

And my daughter (21) followed me today on Twitter. Years ago she was my second friend on Facebook and my first on MySpace. We've both abandoned MySpace. She's my only relative on FB compared to nearly all of my neices and nephews on FB.

So, I know those under 25's aren't the big Twitter users but that might be changing.

Stephen

Full post as published by Stephen's Lighthouse on September 15, 2009 (boomark / email).