Legal Research

"What Are You Doing for Your Very Best Clients?"

This post was written by Cordell Parvin: "This week I have been focusing on client service. As I have suggested in earlier posts, in a crowded legal market it is hard for a lawyer or law firm to distinguish herself ot  itself from other equally talented lawyers and law firms. If you are looking for ways to do it, think about what other businesses are doing.

In Linchpin: Are You Indispensable? , Seth Godin says that Hyatt Hotels is now treating their best customers differently. They are not seeking to charge them more, Instead, they are randomly covering bar tabs, giving free massages and providing other services for which there is normally a charge.

...Are you trying to charge more and cross-sell your very best clients, or are you providing extra, unexpected service at no charge? When was the last time you did something that would normally be billable and simply did not charge for it?"

Full text and the active link are available by clicking on the author's name.

Source: Law Consulting Blog, 13 May 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on May 14, 2010 (boomark / email).