Home -> Law Blog Directory -> Legal Research Blogs -> Stephen's Lighthouse

OR PHONE (866) 635-1838 for Bankruptcy Help, (866) 635-6190 for Divorce,
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense

Find a Local Lawyer

Bankruptcy (866) 635-1838
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402

Legal Research

: Stephen's Lighthouse

Blogging at the Fortune 500

ADVERTISEMENTS

Fortune 500 Blogging Study

"Nora Ganim Barnes at the University of Massachusetts and Eric Mattson at Financial Insite recently released a study on the Fortune 500 and Blogging. The study found that eighty-one (16%) of the 2008 Fortune 500 have a public-facing corporate blog. What is more interesting is that the higher you are in the standings, the more likely you are to have a blog. The study reported that of the top 100 Fotune 500 companies, 38% (31 companies) have a corporate blog. Those listed 101-200, 25% (20 companies) have a corporate blog. The top 200 companies account for 63% of the Fortune 500 corporate blogs. In contrast, the bottom 200 (those listed 301-500) account for 26% of the Fortune 500 corporate blogs."

Other soundbites:

1. "The Fortune 500 lags behind over sectors as the 57% of charities, 41% of higher education institutions, and 39% of the smaller Inc. 500 have institutional blogs."

2. "28% linked to a corporate Twitter account."

3. "Over 90% of the Fortune 500 blogs take comments, have RSS feeds and take subscriptions."

So there you go. I think a similar study fo the top 500 libraries would find that we're beating the pants off of the Fortune 500 at engaging with our communities!

Stephen

Full post as published by Stephen's Lighthouse on May 11, 2009 (boomark / email).