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Balancing technology & culture doing a social business implementation

"Balancing technology & culture doing a social busines implementation" is a thought provoking albeit long post from the Headshift blog which looks at the balance between technology and culture when implementing a social business project.

The post starts with some slightly over the top examples of organisations that are likely to embrace social media and that are risk averse and set against social media and looks at how you could implement social media in these two very different situations.

For those people who don't want to read the entire post there is a good summary at the end of what is a very interesting post.

Full post as published by LI Issues on August 21, 2009 (boomark / email).