Legal Research

ALA Study: Facebook and Libraries

By admin

An ALA ACRL Report called Facebook as a Library Tool: Perceived v. Actual Use has been released.

“Libraries, in the past few years, have begun to examine the possibilities available to them through social networking sites like MySpace and Facebook as a tool for library awareness and marketing. As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This has spurred a large amount of how-to articles about the uses for Facebook in libraries as well as research about how librarians and libraries use Facebook. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of the 2009 study by Hendrix, Chiarella, Hasman, Murphy and Zafron, about the use of Facebook in libraries, is used as a guide to gauge the perceived and actual uses for Facebook in this study.”

Stephen

Full post as published by Stephen's Lighthouse on February 15, 2010 (boomark / email).