Legal Research

"10 Steps to Become a Social Media Rainmaker"

This post was written by Adrian Dayton: "A few hundred years ago, an Italian economist by the name of Pareto made an interesting observation. He noticed that 80 percent of all land in Italy was owned by just 20 percent of the population. This observation led to what we now know of in business as the Pareto Principle, or the 80-20 rule.

Eighty percent of all new cars are bought by the same 20 percent of the population. Twenty percent of students in a lecture ask 80 percent of the questions. But we aren't really interested in cars, real estate, or classes.

We are interested in being stars in our firm by bringing in business -- by "making it rain." This economic principle certainly applies to legal rainmakers as well. Twenty percent of law firm lawyers bring in 80 percent of the business. But why? What makes them so special?..."

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Source: Lawyerist.com, 23 March 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on March 23, 2010 (boomark / email).