"The one place [on Facebook] where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074." That soon will change. We're planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you."
Facebook will begin permitting its users to obtain these new vanity URLs at 12:01 a.m. tomorrow.
Despite the ubiquity of vanity URLs, Facebook's announcement has apparently caused a number of law firms and news outlets to sound the trademark protection alarm. (See here, here, here, here, and here).
Here, Facebook has presented a reasonable procedure to address a potential problem which has not been particularly widespread in other social networking venues. The publication of this solution has caused others to exaggerate the danger of the problem addressed by the solution.
Could someone infringement one of your trademarks using a Facebook URL? Yes. However, except for its scale, Facebook doesn't present a potential danger any greater than any other social networking site or web forum that allows its users to select plain-language usernames.
Lawyers Brace as Facebook Makes Usernames Available to 200 Million Users Gentlemen, start your search engines. The race to grab your Facebook user name starts at midnight this coming Friday, reports The National Law Journal. At that time, Facebook will allow an estimated 200 million users to select their "usernames," which can include a trademark, brand name or personal name...
Trademark Worry Over Facebook Usernames Facebook users starting Saturday will get the chance to add a nickname of their choice to the web address of their profiles. These new usernames, which will make Facebook addresses easier to find and easier to remember, are being assigned on a first-come, first-served basis beginning at 12:01 am Eastern Daylight Time on 13 June...