Legal Niches

Who the Heck Buys Videogames Based on Movies?

By pete_gallagher

As more and more videogames are created to tie-in with movies, the question arises… what are the attributes of those who typically purchase such games?

Perhaps unsurprisingly, reports Nielsen, families with children between the ages of 6-12 were the most likely to purchase games based on a movie. Households likely to purchase a movie-based game also had a tendency to have some degree of wealth, with household income averaging over $70,000 a year.

When looking at a tendency to purchase such games by ethnic type, non-Caucasians, especially Hispanics and Asians, were most likely to pull the trigger.

Additionally, households that did buy movie-based games typically spent almost twice as much as average families on games and DVDs.

The Nielsen data was obtained from households that purchased at least one game based on a movie over the past two years.

Full post as published by GamePolitics.com on December 16, 2009 (boomark / email).