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: GamePolitics.comDirect2Drive Tackles Free To Play Market
By james_fudge
Direct2Drive, IGN's digital distribution platform, is now selling "free to play" online games with starter packs. While that in and of itself is interesting, one thing the company is planning on doing might confuse consumers; it is putting these online games - bundled with extra digital content called "starter packs" - in among other non-free games and selling them for various prices (based on that starter pack content).
The potential problem is that consumers may think that games like Crossfire, Dungeons & Dragons Online, and Saga Online require a monthly fee when they don't. With games that do require a fee, Direct2Drive clearly labels those requirements on each game page; but with a game like Dungeons and Dragons Online (as an example), there is no clarity on the matter - consumers who may not follow the MMO space much won't have any idea of what they are buying. Read More
Full post as published by GamePolitics.com on May 24, 2010 (boomark / email).
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