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Clorox Ad Sparks Absurd Cat Litter Box Litigation

By Bruce Carton

Let's kick this post off by presenting the amusing-enough video that has resulted in commercial litigation between corporate giants Arm & Hammer and Clorox. As you will see below, these companies are apparently competitors in the kitty litter business: Pretty cut and dry. I mean, I think we can all agree that the yellow cat clearly preferred the odor of Clorox's Fresh Step over Arm & Hammer's Super Scoop, right? But in a lawsuit that I predict will lead one or more of the lawyers involved in the case to consider a career change, Arm & Hammer has filed a federal lawsuit against Clorox alleging false claims that cats prefer Fresh Step over Super Scoop. Arm & Hammer says "independently conducted research" proves otherwise. Specifically, the Arm & Hammer complaint charges that "The Clorox advertisements are unambiguous that the judges of whether Fresh Step is superior at eliminating odors are cats, not people," the suit says. "But cats do not talk, and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception," the company argues. "It is not possible scientifically to determine whether cats view one substance to be more or...

Full post as published by Legal Blog Watch on January 11, 2011 (boomark / email).