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Legal Marketing & PR
: Real Lawyers : Have BlogsMore cowbell
By Kevin
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How about more cowbell and less courthouse and Lady Justice on lawyer's blogs and websites? I can't take any more of the tune being sung by law firms across the Internet.
Do you know who it was who thought pictures of buildings and scales of justice were a good idea for lawyer ads? Yellow page sales representatives holed up in cheap hotel rooms.
Yellow page sales reps were taught a two call concept. The first meeting you listen and learn. You then go back to your hotel at night to cut, paste, draw and write the ads. Unless you found phrases or artwork in the directories you cart around in your trunk, you just cut and paste an ad together. You then head back to the business for the second meeting to try to sell the ad.
I'm not sure who's most to blame for all the legal 'artwork' being carried over from the yellow pages to lawyer websites and blogs...continue to full postFull post as published by Real Lawyers : Have Blogs on January 04, 2010 (boomark / email).
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