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Martindale-Hubbell doesn't get it

By Kevin OKeefe

Martindale-Hubbell, dealing with a crisis to a core element of their product offerings (lawyer ratings), showed the legal industry they are ill equipped to participate in social media. Martindale-Hubbell did respond to Internet discussion (blogs and twitter) that the company may be eliminating its long standing lawyer ratings. Despite laying off all of the commpany's ratings specialists, Martindale says it has Big Plans for Martindale-Hubbell Ratings. Problem is that Martindale-Hubbell responded with a blog post that is little more than marketing spin and refused to participate in Internet discussions with its customers. From the language in a National Law Journal article reporting on the subject, Martindale issued the same response as a 'written statement' to the media...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 26, 2008 (boomark / email).